Lifestyle is a misunderstood word. It is profoundly important and not merely happenstance or just fashionable. It represents the sum of the basic choices we make every day about who we are and how we live. Indeed, you are where you live.

Lifestyle has become a more meaningful component of people’s lives in a world that is increasingly becoming a smaller place. Jet transportation and mass media have created a global community; it is easier to get from one side of the world to the other and also easier to move from one place in society to another.

As old institutions fade and social structures crumble, nationality and class are being replaced by lifestyle.

People find their place in the world through intelligence and taste, not merely wealth. It is all about connecting an international tribe of sophisticated modern people with a world whose resonant frequency was precisely the same as their own. There are tribes of taste today and they recognize each other by their sensibility and style. Lifestyle is the way a person distinguishes himself or herself. It is the artistry of living.

Ian Schrager began his career helping people have fun, then moved on to making them happy away from home. The success of his hotels came from his determination to push the envelope. The hotels were hailed as art and as theater, and they do deliver an entertaining and transformative experience, but they also provide what great hotels provide, an oasis of serenity.

Schrager’s hotels give you everything you wanted in a hotel plus what you never knew a hotel could provide, an attitude, an experience. They were more than a place to sleep, they were a place to dream…to feel…to be a part of something special.

The same kind of transformation awaits apartment living. Why not live in a home that is reflective of your lifestyle. In a place that tells the world who you are and can transform you into who you want to be. Ian Schrager believes that home is one’s ultimate lifestyle resource, it can be transformative, help realize a dream, if it is brought up to its modern potential. Achieving one’s dream is never easy, but as an expert in delivering the aspirational lifestyle to the most sophisticated clientele, Ian Schrager is qualified to offer homes designed to make dream homes come true.

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