It should be the art of living, not the job of living. That’s the idea behind every aspect of 50 Gramercy Park North at the Gramercy Park Hotel, a new and sophisticated concept in urban living created by Ian Schrager. Effortless luxury living is a simple idea—and yet it has never been realized in modern times.

We live in a complex, fast-moving time, and enjoying luxuries is often complicated by the arrangements and management required to make them available. Ian Schrager is about to change that by introducing at 50 Gramercy Park North a level of service, privileges and amenities never before offered in apartment living. He will deliver the pleasures of New York’s inimitable lifestyle, without the worries, hassles and inconveniences that are so often the price of it. It’s nothing short of creating a new way to live in New York City.

The effortless luxury residence: an apartment that offers all the benefits of ownership, the services of a five star, world class hotel, plus an innovative concept of executive lifestyle management that provides a completely staffed household without the bother of managing it or the full expense of maintaining it. 50 Gramercy Park North at the Gramercy Park Hotel will not only offer top level services, but also the expert management required to maintain it.

In the seventies, Ian Schrager reinvented the nightclub. Studio 54 defined an era and redefined recreation. In the eighties, it was the hotel he turned on its head. Starting with Morgans, he threw away the rule book, creating original, cutting-edge places with up-to-the-minute style. The revolution was in the thinking, the approach and the attitude, not merely in the visuals. Mr. Schrager did not just treat these as portals into a unique, richly sensuous and sophisticated world. Each new hotel became a manifestation of a certain cultural sensibility that defined place and time, allowing us to see where we were heading.

The same energy and commitment to excellence which Ian Schrager brought to reinventing the nightclub and the hotel, he now brings to city living. The 23 residences at 50 Gramercy Park North at the Gramercy Park Hotel are not merely residences with hotel services—they are homes with on-premises “lifestyle managers.”

The expert management staff will micromanage and macro-manage, not only providing concierge service, housekeeping and room service, but acting as an executive resource, with an intimate grasp of one’s tastes and needs. They will handle day-to-day necessities, such as flowers, grocery shopping, dry-cleaning, babysitting or pet care, but will be equally prepared to handle special tasks from arranging for renovations to party planning. They will provide extraordinary expertise, flexibility and ingenuity in catering to residents needs. This whole idea is a response to a modern dilemma: a home with the work taken out of it, a refuge, not a second career. It is urban residential living rethought for the 21st century.

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Exclusive Marketing and Sales Agent:
The Sunshine Group, Ltd.
Phone : 212 475 8500
Fax : 212 475 1478

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